FREN
the Leverage Method
Most agencies sell time. The method puts eight actions in place, on Google and in the artificial intelligences, which you approve one by one.
Thirty minutes is all it takes to know whether it applies to your trade.
A subscription that never ends. A several-hundred-page report with no action plan. Positions that rise and fall without a single enquiry coming in. The SEO market was built on vagueness, and vagueness always favours the seller.
The Leverage Method was built against that, over five years of real dossiers. First on our own online shop, made profitable through SEO alone, then dossier after dossier, from structural building work in Normandy to furniture e-commerce. What produced enquiries stayed. The rest was removed.
Three months. What comes next is decided on your numbers, never by tacit renewal.
Five dated audits, a signed roadmap, six pages a week. Every deliverable can be laid on a table.
It counts neither traffic nor positions. It counts the enquiries that come in.
The artificial intelligence turning point
And that tomorrow has already begun. Our clients are already cited by ChatGPT, Claude and Google's artificial intelligence when their trade is searched, because we positioned them for it. Our work, every day, is to do the same for you.
“I need to renovate my half-timbered house in Normandy. Give me the five best specialist companies in Lisieux.”
Claude recommends Morel Construction, rated 5.0 across 33 reviews.
Morel Construction · Positioned by Maison Leverage · Claude, August 2026
“The best online shops for a convertible sofa for everyday sleeping, budget €2,000?”
“It is clearly a shop I would place at the top of the ranking.”
Un Canapé Convertible · Positioned by Maison Leverage · ChatGPT, first of the five cited
“The best companies for load-bearing wall openings in the Essonne (91)?”
“MP Habitat specialises in structural work and specifically presents load-bearing wall opening.”
MP Habitat · Positioned by Maison Leverage · ChatGPT, rated 4.9 across 19 reviews
Google search: “Company installing retractable bollards in Île-de-France”
“JCD Services: survey, free audit, and made-to-measure installation of anti-intrusion devices and retractable bollards.”
JCD Services · Positioned by Maison Leverage · Google's AI Overview
Week 1
The dossier opens. A ninety-minute call, a structured questionnaire, the access keys. The Maison steps into your trade, and you know what happens every week for three months.
In your handsThe three-month calendar, laid out day by day.
Weeks 1 and 2
Five dated audits before the first line is written. What your clients actually type, what your competitors do and where their weaknesses lie, what is holding your site back, what your name carries. And the fifth, the one almost nobody does, what ChatGPT, Gemini and Perplexity are already saying about you.
In your handsFive dated reports, readable in an evening, free of jargon.
Week 2
The roadmap locked in for three months. The target site structure, the keywords for each page, the calendar. Everything crosses your desk before the first line is written, because the expert in your trade is you.
In your handsThe roadmap approved together, your course for the quarter.
Weeks 3 to 12
Six optimised pages a week, organised into families that reinforce one another, written in the exact vocabulary of your trade, indexed one by one in your Search Console.
▲ At MP Habitat, nine quote requests in the very first month on record, and from 47 to 386 client searches where its site shows up, in six months.
In your handsSome sixty pages live by the end of the quarter, working day and night.
Every week
Everything is submitted to you before publication. You approve, we correct, then it goes out. Nothing leaves with your name on it without your consent.
In your handsThe final word, for one hour a week.
Months 2 and 3
The blog picks up pace, article after article, on the real questions your prospects ask themselves before they buy. Our systems produce, humans proofread, and nothing is published without your approval. This is where the curve changes slope.
In your handsA library of articles that answers your buyers before your competitors do.
Month 3
Authority. The Google Business Profile, the review strategy, inbound links from your sector, content picked up by the AI engines. The moment Google stops discovering you and starts recommending you.
▲ Morel Construction receives one project enquiry a week, minimum.
In your handsA name that carries weight, on Google and in the AIs' answers.
After the quarter
The review is done with the numbers on the table, and the decision is yours. Many continue, because this is when the work pays the most. The pages mature, the positions add up, the enquiries accelerate.
▲ Un Canapé Convertible made €43,248 in June 2026, against €6,106 a year earlier.
In your handsAn asset that belongs to you, whether you continue with us or not.
1 hrper week. That is your entire share of the work.
Our strategies are demanding, and they pay off. To keep them at that level, the Maison opens only five dossiers per quarter. Taking on more clients would dilute the quality of each one.
To this day, every one we have launched has worked. The dossiers are public, client by client.
9 project enquiries in thirty days, from €90,000 to €135,000 of potential work (in French)
+45% qualified visits in three months (in French)
+35% average monthly revenue in five months, figures on screen (in French)
+42% revenue in Q4, compared with Q4 the previous year (in French)
An agency sells you deliverables, audits, keywords, reports. The Maison sells one thing only, inbound enquiries, measured in your Search Console, which you keep open at all times. The same method on every dossier, Océane personally on yours, raw data in place of promises.
Because it does not start by writing, it starts by investigating. Two weeks studying your market before the first page, when others publish from day one. And sometimes, at the end of that investigation, the answer is no, and the dossier does not open. What we launch, we have verified first. The proof, client by client.
That is what the structural-work craftsman, the generator rental company and the sofa e-retailer thought. The method does not change, because it rests on what never changes. Your clients search, and someone will be found in your place if it is not you. What changes with every dossier is the material, your trade, your words, your proof. That is exactly the work of the first month.
It depends on your starting point. A brand-new site, a start from zero, or history already in place. For one structural-work client, the first quote requests arrived in the very first month on record, and the dossier attests to it. On other dossiers, the curve takes several months to lift while the foundations get indexed. The thirty-minute call exists precisely to assess your situation and give you a realistic reading. At the three-month review, you judge on your numbers, in your Search Console, never on ours. And unlike advertising, what has been won keeps working afterwards.
SEO does not work for every sector. That is precisely why we offer a thirty-minute call. If your business does not lend itself to a profitable strategy, we will tell you. At the very least, you will leave with a clear answer to that question.
No. It is amplifying. Google remains the first reflex for most purchase decisions. What is changing is that AIs (ChatGPT, Perplexity, Gemini) now cite sources in their answers. Tomorrow, whoever appears in first position in an AI answer will capture the monopoly of attention in their market. Our work includes this dimension: we position your site on Google and in the AIs. The goal stays the same, that your clients find you, whatever tool they use.
Your single point of contact will be Océane. She oversees your entire project and takes responsibility for every deliverable.
To date, every one of our strategies has worked. The reason: we do thorough work upfront to determine whether SEO can genuinely generate results for your business. If it cannot, we will tell you before starting, not after.
Advertising rents your visibility. Organic search builds it. The two can work together, but only one of them belongs to you: the day you switch off the advertising, everything stops, while every published page keeps answering your clients. At Un Canapé Convertible, the record month was achieved without advertising.
WhatsApp or email, whichever you prefer. A monthly call with Océane for the strategic review. Permanent access to your Google Search Console and to a Drive where you follow progress from A to Z. You never have to chase us to know where your project stands.
We take stock, numbers in hand, and two paths open up. You renew, and the development continues with new pages, new areas, strengthened authority. Or you stop, and you keep everything that has been built. The pages, the positions, the asset, all of it belongs to you.
Lay out your situation. You will leave with an honest reading of what your company can expect from Google, whether we work together or not. And if your trade does not lend itself to it, you will know in thirty minutes, instead of learning it through twelve months of subscription.
Five dossiers opened per quarter. Selection happens on the call.
